The Phone is a tv format in which mobile phines are placed at random locations. Whoever picks one up suddenly finds himself in a race against the clock to in 25,000 euros. To promote the second season, we secretly placed mobile
phones in the most popular daily live tv and radio shows in the Netherlands. A simple but quite effective idea as more than 5 milion people watched the Phone's ringtone drove show hosts and guests nuts in all sorts of ways.